Sparhawk —
Creating A Code

Spots: The Code, Jewellers, Mortuary, Legal Firm, Jesus' Bargain Bin

As a small upstart brewery, Sparhawk Brewers came to us with a goal to win shelf space in a grocery chain called Hannaford. Whatever we did, it had to sound big and get noticed—and it had to be in radio. Our solution was simply creating a code. We created a signature sound for Sparhawk to tell local drinkers a fresh batch of beer had been brewed.